At the Photo Marketing Association (PMA) 07 International Convention and Trade Show in Las Vegas, Microsoft Corp. formally announced HD Photo, a new file format for end-to-end digital photography that offers higher image quality, greater preservation of data, and advanced features for today’s digital-imaging applications.
This new, next-generation digital image format offers the best solution for digital image editing and storage and unlocks the potential for digital photography on devices, applications and services. Microsoft also announced that it intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly.
HD Photo offers compression with up to twice the efficiency of JPEG, with fewer damaging artifacts, resulting in higher-quality images that are one-half the file size. In addition, HD Photo offers increased image fidelity, preserving the entire original image content and enabling higher-quality exposure and color adjustments in the image. This new format offers the ability to decode only the information needed for any resolution or region, or the option to manipulate the image as compressed data.
HD Photo offers both lossless and lossy image compression, and can retain the full dynamic range and color gamut data from a camera’s sensor.
Please read the full story at Microsoft Announces HD Photo.
Will this new format replace jpeg, because of its advanced features, higher quality at half the size?
Microsoft also announced the beta release of a set of HD Photo plug-ins for Adobe® Photoshop® software, developed with the help of Adobe Systems Inc. These plug-ins enable users to both read and write HD Photo files from within Adobe Photoshop software, and include support for high dynamic range pixel formats
You can download them at HD Photo Plug-in for Adobe® Photoshop® Software