Vodafone and Microsoft India today announced the launch of SMS Search for Vodafone customers in India powered by Live Search. Vodafone subscribers can simply type in their query as a SMS text message on their mobile handset and send to 55060. According to the company, the mobile originating SMS will be charged 30 paise per query.
The development work to embellish the Live Search platform to deliver search service via SMS was done at Microsoft India Development Center (MSIDC). This is one of the several Live Search services targeted at emerging markets currently being developed at MSIDC.
Live Search on Vodafone mobile enables users to search on-portal/deck content like ringtones, images, articles, etc. It also provides local/directory information like restaurants. The users can also search mobile sites (WAP sites) and World Wide Web (WWW), through this service.
Currently, the local search/directory information is available in eight major cities including Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune and Ahmedabad. In addition, 21 more cities are expected to go live soon.