When I opened the Live Search sometimes back, I saw the 'Get Cashback' put on top right, So was trying to explore it. Is it something to do with the new model Microsoft was going to announce at advance08 advertising conference about which I had posted earlier Microsoft to announce some major Search Initiatives .
Let us see what Live Search Cashback is from the Frequently Asked Questions :
"Microsoft Live Search cashback is "The Search That Pays You Back". Find great deals on millions of products from hundreds of brand name stores that you know and trust. You will be able to earn cashback savings based on a percentage of the product price. Your savings will be paid to you via your choice of a deposit to your PayPal account, direct deposit to your bank account, or a check in the mail. It's that simple!"
"Who is eligible for Live Search cashback?
You are as long as you:
- Provide us with a valid email address and password for account access.
- Are a U.S. citizen or legal resident, and at least 18 years of age.
- Have a valid mailing address (a P.O. Box won't work).
- Create or have an active Windows Live ID and cashback account.
- Adhere to the Microsoft Service Agreement."
"As you search on Microsoft Live Search (www.Live.com), look for this icon to let you know that cashback savings are available from Live Search. You can also search directly for cashback deals and participating stores at the Live Search cashback site. Your results will always clearly list the cashback amount and your bottom-line price."
After each purchase you make, the Store you purchase from will send Microsoft your purchase information which MS will use to process ones cashback. In the future, MS may also use ones purchase information to help personalize experience which may include displaying customized advertising and content.
For the complete FAQ, Please check: http://search.live.com/cashback/faq