As you know the new version of twitter has been in talks since its release. Twitter has been providing nice features for its regular users. Now its helping Brands to add Brand values via twitter !
Twitter is introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.
Twitter is providing the Brands profile page to make an impression with a large header image for displaying their logo, tagline, and any other visuals.
“The Brands can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.”
This enhanced Profile page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see.
Here are some examples of various Brands Profile Pages -
At present twitter has launched the new Enhanced Profile pages exclusively with 21 advertising partners and select charities and individuals.
@AmericanExpress, @BestBuy, @bing, @chevrolet, @CocaCola, @Dell, @DisneyPixar, @generalelectric, @Heineken, @HP, @intel, @JetBlue, @Kia, @McDonalds, @nikebasketball, @NYSE_Euronext, Paramount Pictures' Mission: Impossible – @GhostProtocol, @pepsi, @Staples, @subwayfreshbuzz, and @VerizonWireless.
The new Enhancement only visible in New version of Twitter. So this is what it meant when it said - Let your brand take flight.