Saturday, October 25, 2008

New .NET Logos

New .NET logos have been announced. Check out the new logo for Microsoft .NET :

NET_h_rgb_thumb

 

  and the vertical type 

 

NET_v_rgb_thumb 

But why the change ?  The original .NET logo was designed just before Forum 2000. It was designed to be attached to other Microsoft brands as a suffix. The result was a logo that did not stand well on its own and lacked impact.

We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more.  Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and our server products.

 

btw this is the earlier logo of .NET

dotnetold

(Source: New .NET Logos announced today!)

1 comment:

Quikboy said...

I think the new logo is too abstract. Just a bunch of wavy lines in the shape of an N. Pretty boring. At least the Silverlight logo "looks" cool, and even has animation.